By Kim Caldbeck, Chief Marketing Officer, Coursera
As sporting events around the world remain suspended due to COVID-19, athletes everywhere are on a forced break from their playing commitments. During this disruption, the hard-working players, who bring so much joy and inspiration to our lives, can benefit from a flexible way to explore new interests and learn new skills.
Today, we are excited to announce our partnership with the Association of Tennis Professionals to provide ATP players around the world with access to over 4,000 courses. This will allow players to develop new skills during the COVID-19 pandemic, which has currently forced the suspension of play on the Tour, and even after the crisis when competitive play resumes.
Players can choose from a variety of courses across business, technology, data science, personal development, and mental well-being, learning skills that will serve them throughout their playing and non-playing careers. Courses are taught by the world’s top university and industry educators such as Imperial College London, the University of Pennsylvania, and IBM.
The mental and physical wellness of players is a key priority for ATP, one that Coursera is proud to support. Through courses such as The Science of Well-Being from Yale University, players will have access to highly relevant mental wellness content.
According to ATP Chairman Andrea Gaudenzi: “Our partnership with Coursera gives players the chance to develop valuable new skills and knowledge that will be of benefit to them for the rest of their lives. We have a duty of care to our players and this is an excellent opportunity for them to think long-term beyond their playing careers. The online format and versatility offered by the Coursera platform is a perfect fit not only while at home, but also on the road once the Tour resumes.”
Starting today, players will receive an email invitation to start learning. After setting up a profile on Coursera, they will be able to enroll in unlimited courses for free. Players will also have access to curated course collections in business, technology, and data science to help navigate Coursera’s expansive course catalog.15